Media Alert: CBS Marketwatch

I am quoted in a CBS Marketwatch story “Base on Balls: Major League Baseball Succeeding Despite Whiffs, Errors” (Registration required). Here is what I had to say about the infamous “Spiderman Incident.”

“Baseball didn’t even market that [plan] right,” said John-Charles Bradbury, an economics professor at the University of the South, in Sewanee, Tenn. “When it sticks to selling baseball, then baseball does well, but this was bad for both baseball and the movie.”

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